BUSINESS TO BUSINESS E-COMMERCE

E-commerce 
 E-commerce basic means is electronic commerce that is selling and buying of various information, good and services over an electronic medium like the internet. we are moving to digital technology in which demand realized translate into demand satisfied in nanoseconds.  Today majority of business have an online presence and become necessities for many companies to conduct their business online and they continuously think their business in terms of an internet where a wide range of selling and buying occur.

B2B MARKETING

It is buying and selling process take place between two businesses. In B2B the dealer mainly establishes the relationship with the manufacturer, wholesaler and also retailer. In this supply chain mainly occurs more than two companies that are selling the products or goods to an intermediate buyer who then sells the goods to the final customer.

Business to business e-commerce means different thing to different people and companies. to some, it means web-enabled  selling and to some it mean midlleware.

 conventional method of doing business and electronic business is explained by example

In convential method -- customers walk into automobile dealership and order car. That order is then placed with the manufacturer, manufacturer order the part to supplier and supplier order the raw material of that part and then manufacturer create the car. Between these order, paperwork is done.

 paper request sent to a supplier and send a paper invoice to request the payment. When all the parts are received from supplier and car can be manufactured and then sent to dealer resulting more paper-like invoice and purchase order and this process takes months.

In electronic business-- use of EDI that is electronic data interchange paperwork is reduced.  When that customer order car via the internet that an action is a business event that is captured. 

Our system must react to this event by performing several tasks instantaneously, logging the event, processing rules bound to such event and moving information to another interesting system

B2B SOFTWARE AND PORTAL

The websites or portal in which e-commerce business occur are user-friendly and allow the buyer to get informed. Supplier company presents its products or service with price, other useful detail like a custom discount. The customer accesses the portal and analyze all offer and place an order or an offer request. regular customers directly send the offer to the desired product via email. 

In some cases, a registration process occurs and the company asks the customer to create their account for secure access to information related to orders and payment or offer.

Supplier company also doing promotion by product or presentation, online support and providing coupon so on.

B2B PORTAL

OmniChannel strategy in B2B, these strategies include:

1.      The configuration of products: B2B portal always make easy for the customer to search the specific product they want by offering different tools, product filter and configuration.and also update the new product with special description.

 

2. Customer buying behavior: dealer always consider the buying behaving of customer by highlighting the prioritized the product  and provide the feedback cure access to information related to orders and payment or offer.

3.      Avoid channel conflict: clarify all the rules by increasing the quality of products and executing the reorder activities.

EXAMPLE of B2B WEBSITES

DANISH WATER TECHNOLOGY

water pipeline and infsratructure solution for  houshold facilities, this websites present the new water technology via interactive design element.

FIREROCK

this websites provide the building material for custome homes with different styles.

Aiia

this B2B websites offer branded gadget for coperation, it provides the creative gadget with unique style.

other B2B ecommerce  websites are

GRAINGER , QUILL and MASSEY FERGUSON

TRENDS IN BUSINESS TO BUSINESS E-COMMERCE MARKET

• With possibilities of cognitive technologies, the company gathers the more personalized data about their customer. 94% retail executives already planned to invest in cognitive technology in future.
• Many e-commerce platforms are completely independent of ERP, order management and inventory management system and result in losing a huge amount of data. This year online store integration offers an automated replenishment and enable B2B company to synchronize the ordering process across different channel
•  Many B2B portals will be a shift to a self-service portal like Amazon. To access the app based portal, this will lower the overall cost of sale activities.it also provides better customer service, allow them to focus on customer concern, it helps to attract the new customer with convincing and existing customer become more loyal.
• In 2018, B2B seller integrate other business software to create B2B omnichannel experiences, it will benefit to interact with seller in multiple channels
• Shift to mobile is key trends for B2B marketing, a new business using a mobile device to reach the customer, the majority of B2B businesses have mobile sites and mobile app. For some industry having mobile app wouldn't be necessary but in reality, all should have mobile responsible sites.

CONCLUSION

Business to Business e-commerce is important to our life nowadays. As generation evolve and technology develop this business has great impact.  Many companies have benefited from having their own e-commerce sites. It is not about selling physical goods and also provide a flexible solution to the customer. Now a days B2B business turning into social media which can raise the company profile and encourage the sales of products. With the increase in technology, B2B e-commerce develops globally by doing international trade. By using websites company reach the other companies and share their data and information