MINUTIAE

                                         HEADQUARTER –U.S. INDUSTRY SERVED- BEVERAGES CEO -  James Quincey MAJOR COMPETITOR-  PEPSICO VRIO FRAMEWORK   VRIO tool used to analyze the firm internal resource and capabilities to find out that they can be a source of sustained competitive advantage. This tool is developed by  BARNEY J.B, according to him, the resource must be valuable, rare, imperfectly imitable and non-sustainable VALUABLE : coca- cola resource considered valuable if they add value by enabling a firm to exploit opportunities or defend against threats. This is done by increasing differentiation and decreasing the price of the product. coca cola manages their brand image in  global market and connects with people all over the world due to their different and unique taste. They had better sales and long reputation as the leader of the cola world. Coca-cola biggest formula is the biggest success and differentiates their product from the other beve

E-commerce    E-commerce basic means is electronic commerce that is selling and buying of various information, good and services over an electronic medium like the internet. we are moving to digital technology in which demand realized translate into demand satisfied in nanoseconds.   Today majority of business have an online presence and become necessities for many companies to conduct their business online and they continuously think their   business in terms of an internet where a wide range of selling and buying occur. B2B MARKETING It is buying and selling process take place between two businesses. In B2B the dealer mainly establishes the relationship with the manufacturer, wholesaler and also retailer. In this supply chain mainly occurs more than two companies that are selling the products or goods to an intermediate buyer who then sells the goods to the final customer. Business to business e-commerce means different thing to different people and companies. to some, it

 meaning  of SAMSUNG  is three star which describes the vision of company to become powerful and everlasting  like star in sky  SAMSUNG electronic company is a largest electronic producer in Asia. It operates in mainly four division  HOME APPLIANCE, INFORMATION AND TECHNOLOGY, SEMICONDUCTOR and DIGITAL MEDIA Analysis of companies in BCG matrix BCG – BOSTON CONSULTANCY GROUP MATRIX  is a portfolio planning model, .which is designed to help the organization in long-term strategic planning, it helps the business to decide where to invest and to discontinue their products or services It can be categorized as cash usage and cash generation that is market growth and market share. market share relate to total sale of products market growth relate to demand of particular product, if demand is low then lower growth and high demand result higher growth BCG classified as four-way  STAR :   in this products in higher growth and higher market share. SAM

CONSUMER PERCEPTION: Word perception mean awareness of something through sense like organ sense (hear, see, taste etc). the biggest issue in companies is how to present their product in public, that is companies face an issue in quality of an image of their product. like in the automobile sector, a major issue is how a consumer can select the car that is what they perceived about their products. In consumer behavior , perception means the way stimuli are interacted and integrated by the consumers. the entire process by which an individual become aware of the environment and interpret it so that it will fit into his or her frame of reference. for example, some consumers perceive the products in terms of brand value or other perceive in terms of quality and features.   A problem with perception that two consumers may be subject to some stimuli under an apparently same condition, but they recognize, select, organize and interpret them in their own need, value, and expectation. individua

Market myopia- (my-o-pi-a):- SHORT-SIGHTED,LACKING FORESIGHT OR INTELLECTUAL INSIGHT which is considered as "product concept" that means narrow market approach which company implied in their products, company mainly focus on quality of product  rather than actual demand of customers. By  phillip kotler Marketing myopia develops when a company's competitive domain is defined primarily according to its products rather than the needs of the market (Levitt, 1960). CAUSE OF MYOPIA -company focus on short sightened and inward looking approach that benefit to need of firm instead of customers needs and want. company predict their growth without doing any market research which experience negative effect. SELF DECEIVING CYCLE: (to make something that is not true), when companies assume faster growth they descend into stagnation through self deceiving cycle of expansion and decay. FOR EXAMPLE: BlackBerry phones they didn't chnage their market strategy and believe th

LASER - light amplification stimulated emission radiation, that generate an intense beam of coherent monochromatic light . carbon dioxide laser are capable of generating tremendous heat intensity. This laser operate in infrared, mirrors are silvered, while windows and lenses are made of either germanium or zinc selenide (znse) . for high power amplification gold mirror and zinc selenide window and lenses are preferred. because laser beam strike the mirror and reflect and go towards lens. mirror is adjustable to 45 degree. CUTTING PARAMETER -  laser power ( 50 watt to 3500 watt. co2 laser power below 200 watt for non metal and above 5000 watt used for welding or heat treatment) ,   -cutting speed,   -cutting gas pressure (pressure is set between 1 and 5 bar when oxygen gas is used as cutting gas, for thick material -low pressure +1,-1 bar are used and thin material- high pressure +5,-5 bar) , nitrogen gas is used for cutting stainless steel or aluminium at pressure up t